{"id":304,"date":"2026-06-30T06:24:46","date_gmt":"2026-06-30T06:24:46","guid":{"rendered":"https:\/\/mooremad.thisweekindarwin.com\/?page_id=304"},"modified":"2026-07-02T23:27:17","modified_gmt":"2026-07-02T23:27:17","slug":"how-it-began","status":"publish","type":"page","link":"https:\/\/mooremad.thisweekindarwin.com\/?page_id=304","title":{"rendered":"How it began"},"content":{"rendered":"\t\t
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How it began<\/h2>\n\t\t\n<\/div>\n
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It was 1992 and a struggling single mum, Debbie Moore was working for popular tourism company Kakadu Air. Debbie\u2019s job was marketing and promoting Kakadu Air\u2019s scenic flight tours by getting their brochures into Hotels, Motels, Resorts and anywhere else tourists could be found.<\/strong><\/p>\n\t\t

\n \t\t\t\"Debbie\t\t\n<\/div>\n
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Debbie Moore (left)<\/h4>\n\t\t\t\t\t

Debbie did such a fantastic job promoting Kakadu Air, other tour operators began asking her to distribute their brochures through the networks she had built. Very quickly Debbie realised, she had a burgeoning small business on her hands and so MOORE MARKETING & DISTRIBUTION or MOOREMAD as it became affectionately known, was born.

After Covid in 2021, with tourism beginning to open up again, Debbie\u2019s son Troy stepped in to take over the reins and breathe life back into MOOREMAD. Sadly, on May 18th 2022, after a long and heartbreaking battle, Debbie passed away leaving behind a great story, legacy & footprint within Darwin\u2019s Hospitality & Tourism Industries. Her son Troy continued to run the business.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The Torch Passes<\/h2>\n\t\t\t\t\t

Enter Datatrax. Operating in regional Australian Tourism for over 30 years it was a natural fit to pass the business. Datatrax had successfully returned the magazine This Week In Darwin<\/em>. The founder Paul Buckley and his family have developed great relationships with the Top End businesses over those years.

MOOREMAD is still super committed to supporting the local Tourism & Hospitality industry and its Operators to better take care of our TOP END visitors \u2013 just like when Debbie started out with Kakadu Air back in 1992.

Sharing our LOVE of ALL THINGS NT, particularly the TOP END our 'PURPOSE' and our 'WHY' is simple \u2013
\u2018We reckon you\u2019ll bloody love it up here.\u2019<\/em><\/strong>
So what are ya waiting for?
As we like to say, and as our tenacious founder Debbie used to say

\u2018YA MMAD IF YA DON\u2019T!\u2019<\/em>

VALE DEBBIE MOORE
(06 October 1960 \u2013 18 March, 2022)<\/strong><\/p>\n\t\t\n<\/div>\n

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Want to know more?<\/strong><\/h2>\n\t\t\n<\/div>\n
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We would love to touch base with you to see how we can work together!<\/strong><\/h4>\n\t\t\n<\/div>\n
\n \t\t\t\n\t\tCONTACT US TODAY!\n\t<\/a>\t\t\n<\/div>\n\n<\/div>\n
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Copyright Datatrax Pty Ltd<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How it began It was 1992 and a struggling single mum, Debbie Moore was working for popular tourism company Kakadu Air. Debbie\u2019s job was marketing and promoting Kakadu Air\u2019s scenic flight tours by getting their brochures into Hotels, Motels, Resorts and anywhere else tourists could be found. Debbie Moore (left) Debbie did such a fantastic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-304","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/pages\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=304"}],"version-history":[{"count":19,"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/pages\/304\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=\/wp\/v2\/pages\/304\/revisions\/359"}],"wp:attachment":[{"href":"https:\/\/mooremad.thisweekindarwin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}